There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

That is what [Andy] Warhol portraits do: They elevate the subject into an icon of the pop culture he was documenting.

Youth culture adopts Armani and adapts it in its own way, as befits youthful enthusiasm.

Sports are fundamental for growing in a healthy way: they represent fair competition, strength, and exercise, which enhance the body's healthy balance and strengthen the mind.

I like to think that when an athlete wears Armani, it makes him or her feel confident, and as we all know, confidence is fundamental to winning in any competition.

Today, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.

My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.