Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio ArmaniThat is what [Andy] Warhol portraits do: They elevate the subject into an icon of the pop culture he was documenting.
Giorgio ArmaniMy brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.
Giorgio ArmaniActually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.
Giorgio ArmaniIt was a long time ago, we were in the office, and we had finished work exhausted. A friend of a friend said 'Hey, take this it will give you energy,' so I thought I'd try it. I didn't know what it was. It made me laugh and laugh, like crazy...to the point that my back hurt' *he holds his hips* 'like I'd just had a baby.
Giorgio Armani