Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio ArmaniI've used a lot of jersey, but I've also done a lot of complex pattern weaves in these fabrics in solid colors, and there are lots of little dresses for cocktail and evening. I've done a series of very important evening dresses as well, just to show that these two ideas can also work well together. Today's woman can wear an important evening dress or a simple pant and top. It's all in the personality of the woman.
Giorgio ArmaniThe interesting thing about basketball is that it is played recreationally all over the world in playgrounds where people shoot hoops. Perhaps it is because of this that the look of the game seems to have been able to cross over into streetwear more easily than that of some sports that are confined to more specialist arenas.
Giorgio ArmaniToday, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.
Giorgio Armani