My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.
Giorgio ArmaniAll my work at Armani is based primarily on my personal vision of style, and while I differentiate between the look and mood of my various labels, I am never overly concerned with being 'on trend.'
Giorgio ArmaniSports are fundamental for growing in a healthy way: they represent fair competition, strength, and exercise, which enhance the body's healthy balance and strengthen the mind.
Giorgio ArmaniClean lines have always been important to me, both in terms of interiors as well as fashion. For interiors, I am more interested in textures and surface treatments than bold color or print - the vein on a wood or the shine on a lacquer, for example. I know immediately when something isn't working - usually it's a question of consistency - and I make instantaneous decisions on how to remedy the situation.
Giorgio Armani