In practice, I've had a presence in China since 1998 with my commercial spaces and shops.

For me, couture is the kingdom of imagination, creativity and experimentation, and this is how I approach it. I do, however, remain pragmatic and realistic.

Remain true to yourself and your philosophy.

My strong sense of discipline has always been with me, and it also gave me the need for deep affection. I have never been satisfied with acquaintances who are superficial, volatile, or quick to change. I have surrounded myself with people with whom I am in total complicity.

All my work at Armani is based primarily on my personal vision of style, and while I differentiate between the look and mood of my various labels, I am never overly concerned with being 'on trend.'

Elegance is not about being noticed, its about being remembered.

Elegance is not being noticed, it's about being remembered.