Emphasize comfort without compromise.

I wanted to dress the woman who lives and works, not the woman in a painting.

Modern life requires us to be more and more flexible in our attire.

When I was younger, I never laughed. I was always sour. If I look at pictures of me from the past, I never see a smile. I think it came out of my insecurity. I had a lot of complexes.

Today, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.

Elegance does not catch the eye. It stays in memory.

I've tried to find a new elegance. It's not easy because people want to be shocked. They want explosive fashion. But explosions don't last, they disappear immediately and leave nothing but ashes.