It's a matter of whether you see the self as fundamentally in relationship to other selves or not - whether you see the boundary between self and the world as relatively permeable, which makes you "interdependent" (collectivist) in outlook, or relatively impermeable, which makes you "independent" (individualistic).
Gish JenI think that there is a bias in the current literary climate, which is not only very Western but very male.
Gish Jen