Alexey Brodovitch used to say, "Astonish me." We as the team at Bazaar hear that everyday because we want to surprise people.

I think it's a very shallow thought to think creative people can't do business. I am as proud of the fact that our magazine has a commercial success as I am that we're a critical success. I want people to realize that I'm very strategic in how I run Bazaar.

I was always a great believer in starting at the top. I really think that focusing on a career and working your way up is way way way overestimated.

When you put an image on the newsstand, you have literally two seconds to get somebody's attention. Often, with many of the subscriber covers, they're far away and the thing that catches your attention more than anything on the newsstand is eye contact.Because you've got a smaller image, and sometimes a darker image, often it doesn't stand out, as much as a traditional newsstand cover, which is why we continue to do right for newsstand.

It's so difficult to even suggest to me that I can't always achieve what I want right now; sometimes that is the reality. Time has taught me to be patient and flexible and I have to realize that maybe it wasn't meant to be right now but that doesn't mean it can't be next month or next year. It's inevitable, you get there in the end.

I'm all about talent. I love talent and I want to work with as much great talent as possible. My job as editor in chief is making the most of everybody's talent and pulling that together into a format that's even better than an individual.

It's just as important to let go and let somebody do what they're best at and other times, I'm very determined to get exactly what I know we need. It's that balance.