Alexey Brodovitch used to say, "Astonish me." We as the team at Bazaar hear that everyday because we want to surprise people.

As I look back at the last 15 years, one of the things that I'm most proud of is creating the cover. When I first did it, the first couple of years, people really criticized it and didn't think it would work at all. Now, you see it everywhere.

Nobody wants to be the same as anybody else.

To me, I always listen to what my instincts tell me. The biggest mistakes I've ever made is when I've ignored what I know to be true in my heart.

There are traditionalists, and there are people in the middle, which is where I am. I still get my newspaper delivered. I love the ritual of it. But I also jump into the cab when I leave home and I look at some BBC on my iPad.

I was always a great believer in starting at the top. I really think that focusing on a career and working your way up is way way way overestimated.

Life's too short not to enjoy what you're working on.