The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
Gordon BethuneIt's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.
Gordon BethuneIt's like telling Mozart that there are too many notes in an opera. Which one do you want us to take out?
Gordon Bethune