It's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.
Gordon BethuneIt's not a testosterone-driven industry any longer. Success is making money, not in the size of the airline.
Gordon BethuneI was a mechanic in the Navy. And mechanics in the Navy are like mechanics in airlines. You may have more stripes than I do, but you don't know how to fix the airplane.
Gordon Bethune