The kids now, on "Junior," we educate the parents and it's quite a fascinating turnaround. You can just see the parents thinking, "S - , 10 years ago I was eating so bad, and now I'm seeing it through the eyes of my kids at 9, 10 years of age." There is an upside to that side of reality TV. It's not all negative.

I think when we opened in 2001, it was holy ground. There was nothing here. Back then, being on the Dubai Creek was an amazing position, and I would come one or two times a year, max. Now it's so different. The travel dilemma has disappeared and it is so easy to get to Dubai. What is it, seven hours from London? It's pretty easy.

Another person tattooed my face on their calf. When they tense, the face moves! That is messed up.

It goes back to the early days in the kitchen where you would be tasting dishes all night long, so the last thing I want to do in the morning is eat. Chefs generally tend to be grazers.

Cooking today is far greater than it ever was, and more importantly, a chef's role today has changed dramatically over the last decade.

Here, in L.A., trust me, there will be fireworks from the canapés right through to the desserts.

The secret is to make sure the business is running to perfection, with or without me.