I still love football, though, and I think cooking is like football. It's not a job, it's a passion. When you become good at it, it's a dream job and financially you need never to worry. Ever.

Initially let your food do the talking. You'll be surprised how far you go in a short period of time.

I came up from a difficult background.

We have never done anything in a cynical fake way

We launched it in the London branch - phenomenal sausages, incredible eggs, homemade baked beans, black pudding - and it's something I wanted to bring to Dubai.

The minute you start compromising for the sake of massaging somebody's ego, that's it, game over.

[My kids] don't need to cook to keep me happy. It's my job as dad to create opportunities so that they can find their passion. Forget about money, find what you really want to do with your life.