Cooking a dish is fine; cooking it under pressure is a completely different ballgame.

It's learning your craft and understanding what it takes to survive in this industry. On the back of exposure from TV to books to Rachel Ray to Martha Stewart, the customer's integrity is far greater than every before. As a nation, just like the U.K., we don't complain enough. The more we complain in this country the better our restaurants will be.

We have never done anything in a cynical fake way

Bread Street Kitchen is a big operation, a unique beast, and it needs bedding in.

You know how arrogant the French are - extraordinary.

A lot of people think that I am only in town when I'm doing the publicity circuit, but I actually come [Bread Street] regularly. I just don't publicise it.

Swearing is industry language. For as long as we're alive it's not going to change. You've got to be boisterous to get results.