We are about creating a new wave of talent. We are the Manchester United of kitchens now. Am I playing full-time in the kitchen? I am a player-coach.

Cooking a dish is fine; cooking it under pressure is a completely different ballgame.

I've been in New York for 15 months. Winning two stars in the Zagat number one best newcomer within ten months of opening in New York has taught me a big lesson.

When you have the arrogance, the confidence and you can't cook, then you're only going to look stupid.

It's vulgar, coming from where I do, to talk about money.

We have never done anything in a cynical fake way

The kids now, on "Junior," we educate the parents and it's quite a fascinating turnaround. You can just see the parents thinking, "S - , 10 years ago I was eating so bad, and now I'm seeing it through the eyes of my kids at 9, 10 years of age." There is an upside to that side of reality TV. It's not all negative.