A lot of people think that I am only in town when I'm doing the publicity circuit, but I actually come [Bread Street] regularly. I just don't publicise it.

Another person tattooed my face on their calf. When they tense, the face moves! That is messed up.

It's learning your craft and understanding what it takes to survive in this industry. On the back of exposure from TV to books to Rachel Ray to Martha Stewart, the customer's integrity is far greater than every before. As a nation, just like the U.K., we don't complain enough. The more we complain in this country the better our restaurants will be.

There are very few chefs both in Britain and the States that really identify the secret of being consistent. And combine consistency with flavor.

Here, in L.A., trust me, there will be fireworks from the canapés right through to the desserts.

Being assertive and somewhat really firm has to be backed up with being fair.

I'm quite a chauvinistic person.