Being assertive and somewhat really firm has to be backed up with being fair.

Bake some bread. Make a focaccia bread or bake a whole mill loaf. Do something creative, and then put the labor of love into it in the beginning. When you take that bread out of the oven and you eat it an hour- and- a- half, two- hours later, you start to appreciate it more and then you eat less because you worked so hard to make it, you appreciate it in a much better way.

If everyone could just cook properly I wouldn't have a problem.

Best to start at the bottom & gradually climb up. It's much more fun, too.

Focus on your customers and make that restaurant synonymous to where you are in terms of area.

I think when we opened in 2001, it was holy ground. There was nothing here. Back then, being on the Dubai Creek was an amazing position, and I would come one or two times a year, max. Now it's so different. The travel dilemma has disappeared and it is so easy to get to Dubai. What is it, seven hours from London? It's pretty easy.

If my last supper was ever going to be cooked by a chef, it would have to be Thomas Keller.