It's vulgar, coming from where I do, to talk about money.

We are about creating a new wave of talent. We are the Manchester United of kitchens now. Am I playing full-time in the kitchen? I am a player-coach.

That's the problem. Anyone can go and buy a restaurant. I want to be at that f - ing dinner party where they say, "Hey, Bill, your food's great. You should buy yourself a restaurant." That's not right. Taking it less personally.

How many restaurants do we know across the world that customers visit once and once only?

Push your limit to the absolute extreme.

When you have the arrogance, the confidence and you can't cook, then you're only going to look stupid.

I'd like to think I'm a great teacher.