I'm a great believer in relativity when making movies. Relativity, in my mind, meaning "Light to dark, big to small, good to bad." You visually embrace these things to enhance transitions and instantly paint environments and moods.
Gordon WillisGrips and electricians have done more to help me shoot good movies than any other craft.
Gordon WillisThe thing about film is that your eye is selective. Film isn't. You have to make film do what you want. Simply photographing something doesn't do it. You have to know how to apply light and know what it does on film.
Gordon WillisIf you take a sophisticated idea, reduce it to the simplest possible terms so that itโs accessible to everybody, and donโt get simple mixed up with simplistic, itโs how you mount and present something that makes it engaging.
Gordon Willis