The essence of Ananda is both personal and sociological. Personally for people who seek truth or identities of God, it helps to be with other people who share those ideals. Environment is stronger than willpower, and when you are with people who have high ideals, it helps you to grow in your ideals.
Goswami KriyanandaHappiness is like a plant: It must be watered daily with giving thoughts and actions.
Goswami KriyanandaIf you want to do one good thing in the world, the best thing you can do is give other people joy.
Goswami KriyanandaUnderstand that there is no relationship between your inner happiness and your inner joy and the outer things that you experience and behold in the world, that it all begins with you, the world is a mirror to your own Self, when you can look at things and feel joy not in the things but in yourself.
Goswami Kriyananda