My father would always tell me that creativity didn't matter at the diner. When I was probably 14 or 15, I would put - I mean, it was a no-nonsense place - but I would try to put a sprig of parsley or orange curl on the omelets, or something like that. He'd be like "Don't do that!"
Grant AchatzIn a lot of ways, a lot of smells that aren't necessarily edible smell good, and they remind you of certain aspects of food. So making those associations with what smells good or smells a certain way and pairing that with actual edible ingredients is one avenue that we take creatively.
Grant AchatzPart of becoming a little bit older and having the opportunities that I have, you want to start giving back to people who have been influential and helped you along the way.
Grant AchatzWe all eat two to six times a day. Why? Because we are supposed to, we are programmed to, we want to.
Grant Achatz