Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.
Graydon CarterMany of the architects of the Vietnam War became near pariahs as they spent the remainder of their lives in the futile quest to explain away their decisions at the time.
Graydon CarterThere are similarities between being an editor and a tailor. Tailors have a vast supply of fabrics, buttons and thread at their disposal and put it together to make a whole. That's what an editor does - looks at society at a given time and pulls together the interesting aspects into a single issue each month.
Graydon CarterItalian prime minister Silvio Berlusconi looks in the mirror and sees a playboy of the old school. And men such as Dominique Strauss-Kahn, Arnold Schwarzenegger, and Charlie Sheen no doubt look at Berlusconi and think, 'Role model!' Women, of course, know otherwise. They see him as an aging, pathetic buffoon.
Graydon Carter