Fashion is a dangerous road to go down. Anybody who is going to have children later in life had best not be too fashionable because the photos will come back to haunt them.
Graydon CarterBranding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.
Graydon CarterOnly institutions that go about the old-fashioned business of taking in deposits from customer A and lending them out to customer B should be called banks. The rest should call themselves what they are. 'Parlors' would be appropriate, or 'dens' - words more suitable to venerable betting pursuits.
Graydon Carter