I hate to say it because I think people are risk averse these days more than ever. Before they even pick up the phone, they know what the picture's going to be. So there's a certain comfort in that, a certain security that they can lay out the cover of the magazine and kind of know what it's going to be.
Gregory HeislerI hate to say it because I think people are risk averse these days more than ever. Before they even pick up the phone, they know what the picture's going to be. So there's a certain comfort in that, a certain security that they can lay out the cover of the magazine and kind of know what it's going to be.
Gregory HeislerI'm an artist in residence, I've still been able to accept commercial jobs, and what I'll do is I'll make little videos on the side that I then bring back to the school and show the students the next day.
Gregory HeislerThere are a lot of decisions to make, creatively. Now, with digital, you can really be the author of your own work. From the beginning to the end of the process, you control everything.
Gregory HeislerThe picture I was hoping for is never the picture I get, but yeah, I think they fail all the time. Fortunately my clients don't think they do, so I can continue to have a career. But I just look at them and think.
Gregory HeislerNormally I do all my own post work. It's not that I do it better than anyone else, I just do it my way. I make decisions. People who print at labs are probably far better printers, but they won't make my decisions mid-process. I don't want to be out of the loop. I want to be a photographer and do all of it.
Gregory Heisler