I never do pictures that I've done before - but I really try not to. Whenever I get an assignment I try to think how to shoot this person for this story in this magazine at this point in time.
Gregory HeislerA photographer is responsible for creating a climate in which they can do their best work.
Gregory HeislerThe weirdest thing to me is that magazines would never do this for their writers. They would never hire a writer who writes for another magazine; they want to have their own stable of writers. Newsweek would never hire a TIME writer, and TIME would never hire a Newsweek writer - but they would both hire the same photographer to shoot a cover for them.
Gregory HeislerI hate to say it because I think people are risk averse these days more than ever. Before they even pick up the phone, they know what the picture's going to be. So there's a certain comfort in that, a certain security that they can lay out the cover of the magazine and kind of know what it's going to be.
Gregory Heisler