When I'm making something I need it to be catchy - I need it to hit the sweet spot.

I don't own anything designer.

I don't have any money to hire actors. I just need to get people who are going to do a good job being themselves.

I love humanity, I love the way people look

I get offers to do huge-budget music videos with big production companies all the time, but I have no interest.

One thing with Montreal is it's so cold and everyone's so poor and beer's so cheap: if you go to a show you have to brave the weather to get there. So you show up and everyone's soaking wet - there's a sense of 'I trekked through three feet of snow to get here!' I think there's a kind of camaraderie that arises out of that, that's important to me as well.

Especially with music, people want confidence.