The more he identifies with the dominant images of need, the less he understands his own life and his own desires. The spectacleโs estrangement from the acting subject is expressed by the fact that the individualโs gestures are no longer his own; they are the gestures of someone else who represents them to him.
Guy Debordpeople who personify the system are indeed well known for not being what they seem to be; they have achieved greatness by embracing a level of reality lower than that of the most insignificant individual life- and everyone knows it.
Guy DebordI have written much less than most people who write; I have drunk much more than most people who drink.
Guy Debord