If you just enchanted one person per day, you would make a big dent in the universe.
This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.
Just do what's right for the customer, and you'll be okay.
Let yourself be enchanted in small ways.
The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
I would consider...Google Plus a push technology. It's closer to Twitter than to Facebook.