If achieving success were easy, more people would do it.

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

While we're living, we need to get over ourselves and accept others if we want to enchant people.

If you make money, you might not make meaning.

One must understand what people are thinking, feeling and believing in order to enchant them.

The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.