If achieving success were easy, more people would do it.

Original visions are often wrong. Companies have to morph as they learn what customers don't want.

You have to start with the basic premise that you need to know what your competition is doing.

Luck favors the people who are willing to grind it out.

Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.

When you give people too many choices it makes them hesitate and not buy stuff.

The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.