One must understand what people are thinking, feeling and believing in order to enchant them.

Inoculate yourself from dangerous bozos.

An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.

There was no "decision" per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.

Ambitious failure, magnificent failure, is a very good thing.