Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.

The world is a big place. There are lots of smart people in it. Entrepreneurs are kidding themselves if they think they have any kind of monopoly on knowledge. And, sure as I'm a Macintosh user, on the same day that an entrepreneur tells this lie, the venture capitalist will have met with another company that's doing the same thing.

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

Don't ask people to do something you wouldn't.

An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.