Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

Simple and to the point is always the best way to get your point across.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

Everyone is passionate about something. It's your job to find out what it is.

Customers can tell you how to evolve a product, but they can't show you how to make a leap.