Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.

Accept diversity and don't take any crap.

I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.

You know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on the Internet would say: 'I could have done that in half an hour, and it's been done before. What's the big deal? I expected something more from him.' Meanwhile, they didn't do it, right? They're still living at home with their mothers.

Skillful pitching... is a necessary, but not sufficient, part of raising capital. More important are the realities of your organization: Are you building something meaningful, long lasting, and valuable to society?

Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft.