Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy KawasakiThe first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.
Guy KawasakiDefy the crowd. The crowd isnโt always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy KawasakiFor startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
Guy Kawasaki