Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft.

Evangelism is selling a dream.

If you're in enough places at enough times, then some of them are bound to be the right ones.

I would consider...Google Plus a push technology. It's closer to Twitter than to Facebook.

Patience is the art of concealing your impatience.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.