Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

I'm a lousy predictor of the future.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

There is only one Steve Jobs, but if you want a shot at being the next Steve Jobs, learn to communicate using stories, demos, and pictures.

The essence of evangelism is to passionately show people how you can make history together.

The self-edited author is as foolish as the self-medicated patient.

Provide good content and you’ll earn the right to promote your product.