Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

There are two types of people on social media: people who want more followers, and liars.

Enchantment is the purest form of sales

For me writing is as close to being an engineer as possible.

You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.

The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck.