'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy KawasakiDefy the crowd. The crowd isnโt always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki