You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.

Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.

While we're living, we need to get over ourselves and accept others if we want to enchant people.

Second, you need to spread the large amount of information knowledge that you've gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors.

If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.

I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.

Customers can tell you how to evolve a product, but they can't show you how to make a leap.