For me writing is as close to being an engineer as possible.

The goal is to provide inspiring information that moves people to action.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.

If you don't toot your own horn, don't complain that there's no music.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.