Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy KawasakiYou know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on the Internet would say: 'I could have done that in half an hour, and it's been done before. What's the big deal? I expected something more from him.' Meanwhile, they didn't do it, right? They're still living at home with their mothers.
Guy KawasakiWhile we're living, we need to get over ourselves and accept others if we want to enchant people.
Guy KawasakiKlout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
Guy Kawasaki