Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.

When I finally got a management position, I found out how hard it is to lead and manage people.

Entitlement is the opposite of enchantment.

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?