'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.

I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.

And this is the beginning of the end.

Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.

Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.