'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.

You know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on the Internet would say: 'I could have done that in half an hour, and it's been done before. What's the big deal? I expected something more from him.' Meanwhile, they didn't do it, right? They're still living at home with their mothers.

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

Every person has the ability to improve the life of someone else.

The hard part is implementing the decision, not making it.

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.