If you make meaning, you'll make money.

If you just enchanted one person per day, you would make a big dent in the universe.

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.

At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.

Better to fail at doing the right thing than to succeed at doing the wrong thing.

The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.

The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.