If you make meaning, you'll make money.

"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms.

Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

The goal is to provide inspiring information that moves people to action.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).