If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

Accept diversity and don't take any crap.

One must understand what people are thinking, feeling and believing in order to enchant them.

Sales fixes everything.

The first good reason to write a book is to add value to people’s lives.

Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.