This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.
And this is the beginning of the end.
If you start out to solely make money, you will attract the wrong kind of employees.
Writing is one way to achieve enchantment.
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.