It's just as valuable to curate content as it is to create it.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

The essence of evangelism is to passionately show people how you can make history together.

Customers can tell you how to evolve a product, but they can't show you how to make a leap.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.

Evangelism is selling a dream.