You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

When you give people too many choices it makes them hesitate and not buy stuff.

Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.

Enchantment is the purest form of sales