Companies should always want to delight their customers.

Looking back on my own career, I've come to the conclusion that too much money is worse than too little.

The companies that are successful, they start out to make meaning, not to make money.

Companies should always want to delight their customers.

The world is a big place. There are lots of smart people in it. Entrepreneurs are kidding themselves if they think they have any kind of monopoly on knowledge. And, sure as I'm a Macintosh user, on the same day that an entrepreneur tells this lie, the venture capitalist will have met with another company that's doing the same thing.

Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.