There was no "decision" per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.

Inoculate yourself from dangerous bozos.

The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.

The companies that are successful, they start out to make meaning, not to make money.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.

If you start out to solely make money, you will attract the wrong kind of employees.