There was no "decision" per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.

Just do what's right for the customer, and you'll be okay.

When you're a good person, good things happen to you. You shouldn't be a good person with the expectation of therefore deserving good things, but in its purest form, I believe when you do good, good comes back to you.

Sales fixes everything.

Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.

Looking back on my own career, I've come to the conclusion that too much money is worse than too little.

My real mantra for my life is "empower others".