If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Companies should always want to delight their customers.

The goal is to provide inspiring information that moves people to action.

A 50-year-old company can innovate as well as two guys/gals in a garage.

Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings.

It's hard to build community around mediocre and mundane writing.

If you're in enough places at enough times, then some of them are bound to be the right ones.