The first good reason to write a book is to add value to people’s lives.

You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

How fast you are moving is more important than where you are.

Happiness is temporary and fleeting. ... Joy is the right goal.

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.