A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

If you make money, you might not make meaning.

The goal is to provide inspiring information that moves people to action.

Great leaders are paradoxical. They catalyze, rather control, the work of their teams. They have an overarching vision for the team but are not autocratic in the realization of this vision. Their eyes are open to whatever results occur-not just planned goals, because serendipity is a great innovator.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.

Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.