'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy KawasakiLooking back on my own career, I've come to the conclusion that too much money is worse than too little.
Guy KawasakiDefy the crowd. The crowd isnโt always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki