You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody says. It's like falling in love or starting a company. When you're still wondering if you should get married or you're still wondering whether you should start a company that might be not the right person or the right idea. And writing is the same way. When you've locked on to the topic, you'll just write it.

When you give people too many choices it makes them hesitate and not buy stuff.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.

Remember that nobodies are the new somebodies.

For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.

Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.