A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy KawasakiYou really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy KawasakiSkillful pitching... is a necessary, but not sufficient, part of raising capital. More important are the realities of your organization: Are you building something meaningful, long lasting, and valuable to society?
Guy Kawasaki